Social networks are a great channel not only to establish personal and professional contacts, but also to create , enhance and extend our own personal brand among contacts, professionals and companies.
A virtual identity that, if we are able to define and communicate based on a correct approach, can be of great help to weave an indispensable networking to grow professionally and do business.
The keys of the personal brand building
Projecting a good image to others , including contacts and profiles of companies that we do not even know, is not an easy task.
In the first place, we have to be very clear about what type of image we want to represent of ourselves according to a well-defined strategy , with its objectives, scope, resources and execution times.
The following tips or clues are fundamental to, at least, achieve to focus and specify a question as complex as that of our own brand and personal image.
1. Look at some personal brand icon
A good way to start creating our own brand in social networks and the virtual world is to take as a reference the people we admire . The experts in personal branding recommend identifying with relevant professionals who have successfully positioned themselves with their image and professional profile.
They do not have to be celebrities or celebrities , but professionals from the same sector or others who have managed to build a reputation in their area , achieving a degree of prominence and visibility on the network.
It is not about copying or imitating, but about making an analysis exercise of those profiles , identifying which characteristics and values they are communicating and, from there, applying them in our own way and style.
2. Find our niche
Frequently, in order to try to interest the greatest number of professionals and companies, we create our own profile or our business as general as possible . That is a mistake . Our brand is our personal product and, like any article, you must look for your specific target or niche to gain competitiveness.
In general, companies and clients have very specific needs and look for job profiles with certain skills and competencies, or service providers that are capable of offering effective solutions.
Therefore, our personal brand on the Internet should not “sell” us as a journalist or a marketing professional “to dry”, but as a journalist specializing in content or an expert in marketing 2.0.
3. Look for a striking title, but at the same time concrete and professional
Our profile in the networks must be clearly identified with a username and a title with the following characteristics: short, effective, eye-catching, informative, rigorous and professional. Trying to draw attention and be original at any price is often counterproductive , because it ends up giving an image too frivolous.
“Architect of ideas” or “Craftsman of words” are titles that, although they may attract attention, do not specify or specify our value or professional skills.
4. Position yourself as experts
In our personal brand should prevail academic achievements and, above all, professionals . If we are authors of articles, eBooks, essays or books on a subject, we must publicize it through the network through reviews of our works and, if possible, with a link to a good review or comment.
5. Pay close attention to the photo
Our own photography is the strongest visual representation of our personal brand and maximum representation of our digital identity and human and professional worth. Here are some tips to choose the photo of our profile:
- Of course, it must be a quality photo, well focused and in high resolution.
- Show an attractive and positive image, without falling into forced or frivolous poses.
- Experts do not agree on whether it is better to use the same photo for all networks or that they are different. The first option is positive to create a robust image and to be recognized more easily. However, opting for the variety has two advantages: it projects an image of diversity, versatility and flexibility and, in addition, it is possible to adapt the photo to the predominant target in each social network.
- For what activities and professions may be a good idea to use a photo that shows our skills in that area. For example, what photo can better represent a good chef than with a hate cuisine suit and working with ease between fires?
Of course, it must be a quality photo, well focused and in high resolution.
Show an attractive and positive image, without falling into forced or frivolous poses.
Experts do not agree on whether it is better to use the same photo for all networks or that they are different. The first option is positive to create a robust image and to be recognized more easily. However, opting for the variety has two advantages: it projects an image of diversity, versatility and flexibility and, in addition, it is possible to adapt the photo to the predominant target in each social network.
For what activities and professions may be a good idea to use a photo that shows our skills in that area. For example, what photo can better represent a good chef than with a hate cuisine suit and working with ease between fires?
6. Conduct tests and surveys
Probably, there is no more subjective and controversial element than that of our personal image and what it represents.
It often happens that the image we project to others differs a lot from the perception we have of ourselves and that it does not represent the characteristics or values that we intend and want to communicate.
For this reason, it is essential that we ask others: what do you think about our profile in the networks? How would you define us taking the photo and the title as the only reference?
What values does it represent? What sensations does it offer? What do you manage to communicate? Do you inspire confidence? Would it be worth changing something?
Related buzz list: 3 Simple Steps to Begin Building Your Personal Brand